So far I can tell you the lightest color "Light/Medium" is a little on the dark side for me. I typically am whatever the lightest shade is in products as I am pretty fair. I am hopping these will look ok on my face, if not now, maybe in the summer when I get a little more color.
The BB Cream does not appear to be a tinted moisturizer like most US versions so far, as you can see in the swatch it does give decent coverage, it is light to medium coverage depending on if you build it up.
None of the products have shimmer of any kind, but the powder does have a little bit of a sheen so it is not too matte looking.
Here are pictures/swatches for you to enjoy:
Me wearing all 3 products: